Digital entertainment and media executive Juliana J. Bolden leads the creation of video, written and still photo gallery content for brands like Wells Fargo, the Emmys, the Image Awards, Grey Goose, the Long Beach Indie International Film, Media + Music Festival, and served on the 2016 Democratic National Convention Committee Specialty Media team.
The accomplished producer, editor, reporter and communications strategist is lauded for running high quality, yet highly cost-efficient and scalable operations. She began her television/digital career at ABC Family Channel/Disney, working on such long- and short-form programming as the ubiquitous Power Rangers series, and holds a Bachelor of Arts degree in Communications from San Diego State University.
A community leader with various service organizations, Bolden mentors aspiring broadcast journalists for the Associated Press Television-Radio Association (APTRA) Academy, serves as an Advisor for Silicon Beach @USC, and is a featured guest panelist and moderator at industry events.
As storytellers, it’s our job to be fearless, yet smart while building value for brands and building great content-driven experiences for fans.
In 2009, the San Francisco Bay Area native played a key role in building Emmys.com (the Television Academy’s very first consumer-facing website). Later that year, Bolden launched the Emmy Publications video/film production division—wowing viewers with rare, candid, behind-the-scenes moments in the Emmy Bash Photo Splash video series with such stars as Jon Cryer of Two and a Half Men; Breaking Bad faves Bryan Cranston and Aaron Paul; Ed O’Neill, Sofia Vergara and the entire Modern Family ensemble; the beloved Loretta Devine of Grey’s Anatomy; Jon Stewart; Justin Timberlake and more.
Bolden’s teams continued breaking new ground, delivering real-time multi-platform red carpet coverage, exclusive behind-the-scenes series and feature packages for award-winning Emmy magazine, and video footage to such broadcast and online outlets as Access Hollywood and E! News.
Working alongside social media, marketing, corporate sponsorship and more colleagues, she initiated the Academy’s first branded online content production—How to Make the GREY GOOSE® Emmy—a fun, tune-in driver which features star costume designer Janie Bryant of Mad Men and inspires fans to bring some Governors Ball style and cuisine home to their own Emmy show viewing parties.
“I jumped into the digital arena years ago largely to help our entertainment industry redefine ‘television’ as the programming itself – the content,” Bolden shared, “not just the physical flat screens or ‘TV sets’ that sit in our living rooms.”
She advises students, new graduates and fellow media professionals regularly on ways to shake off their fears of change and prepare themselves to tell stories and entertain consumers on platforms that do not exist on broad, consumer levels yet.
Lots of people remain nervous about technological evolution’s effect on audience measurement, advertising revenue and such—and understandably so, she observes.
As storytellers, however, “it’s still our job to be fearless, yet smart while building value for brands and building great content-driven experiences for fans.”
A passionate sports fan and advocate for youth fitness, Bolden was honored in 2011 by the Los Angeles Junior Chamber of Commerce with the Spirit of the Games Award for her work on behalf of the historic LA Watts Summer Games.