Digital strategist and producer Juliana J. Bolden is known for leading the creation of digital products, social media strategy, and the production of TV/film/digital content for such brands as Wells Fargo, the Emmys, AT&T, the Image Awards, Grey Goose, BlackTree TV, and served on the 2016 Democratic National Convention Committee Specialty Media team.
An accomplished content producer, strategist, product developer and marketing operations whiz, Bolden is recognized for for running high quality, yet highly cost-efficient and scalable operations for commercial entities and nonprofit public advocacy organizations.
Helping companies across industries harness the power of digital media, storytelling, and content discovery through effective content operations is her broad calling. Understanding and delivering your specific objectives are her goals.
Power Rangers to Primetime Emmys and Beyond
Bolden began her television/digital career at ABC Family Channel/Disney, working on such long- and short-form programming as the ubiquitous Power Rangers series, and holds a Bachelor of Arts degree in Communications from San Diego State University.
I jumped into the digital arena years ago largely to help our entertainment industry redefine ‘television’ as the programming itself – the content, not just the physical flat screens or ‘TV sets’ that sat in our living rooms.
Now, with the emergence of 5G networks and IoT (internet of things)-driven smart environments unlocking seemingly infinite ways to produce, deliver and consume all kinds of media, shaping what this very near-future of information and entertainment looks like is pretty exciting.
In 2009, the San Francisco Bay Area native played a key role in creating Emmys.com (the Television Academy’s first consumer-facing website).
Bolden Changed the Red Carpet Game
Later that year, Bolden pitched and launched the Emmy Publications video/film production division—wowing viewers with rare, candid, behind-the-scenes moments in the Emmy Bash Photo Splash video series with such stars as Jon Cryer of Two and a Half Men; Breaking Bad faves Bryan Cranston and Aaron Paul; Ed O’Neill, Sofia Vergara and the entire Modern Family ensemble; the beloved Loretta Devine of Grey’s Anatomy; Jon Stewart; Justin Timberlake and more.
She developed content teams which continued to break new ground, delivering real-time multi-platform red carpet coverage, exclusive behind-the-scenes series and feature packages for award-winning Emmy magazine, and video footage to such broadcast and online outlets as Access Hollywood and E! News.
Working alongside social media, marketing, and corporate sponsorship colleagues, she initiated the Academy’s first branded online content production—How to Make the GREY GOOSE® Emmy—a fun, tune-in driver which features star costume designer Janie Bryant of Mad Men and inspires fans to bring some Governors Ball style and cuisine home to their own Emmy show viewing parties. Plus, she worked on the digital and editorial teams which made online voting a reality and expanded live-streamed programming, among other transformative initiatives.
“I jumped into the digital arena years ago largely to help our entertainment industry redefine ‘television’ as the programming itself—the content,” Bolden shared, “not just the physical flat screens or ‘TV sets’ that sat in our living rooms.”
“Now, with the emergence of 5G networks and IoT (internet of things)-driven smart environments unlocking seemingly infinite ways to produce, deliver and consume all kinds of media, shaping what this very near-future of information and entertainment looks like is pretty exciting.”
She mentors and advises students, new graduates, and fellow tech and media professionals regularly on ways to shake off their fears of change and prepare themselves to tell stories and entertain consumers on platforms that do not exist on broad, consumer levels yet.
Lots of people remain nervous about technological evolution’s effect on audience measurement, advertising revenue and such—and understandably so, she observes.
As storytellers, however, “it’s still our job to be fearless, yet smart while building value for brands and building great content-driven experiences for fans.”
As for her own personal roadmap? Applying her media and tech expertise across sectors–where every business has media concerns of its own to manage these days— and visualizing “what’s next” for storytelling platforms are her key motivators.
Leading Through Service
Bolden is a National Voting Member of the Television Academy (the Emmy Awards) and its Interactive Media Peer Group.
In 2019, Bolden was welcomed into the Caucus of Producers, Writers & Directors this year (alongside Handmaid’s Tale creator Bruce Miller, Grey’s Anatomy star James Pickens, Jr., Bosch executive producer Eric Overmyer, Oscar-nominated producer Jonathan Sanger, Joseph “Rev Run” & Justine Simmons, acclaimed director-producer Paul Miller, and Emmy-winning producer Gary Smith) for her innovations in the way red carpets and awards shows are covered and for elevating the digital entertainment game.
In 2020, she scored a huge California state legislative win, serving as a co-leader of California Freelance Writers United (CAFWU), the key political advocacy organization which helped to author and pass State Assembly Bill 2257. The pivotal bill changed and removed an array of freelance writer, musician and other small business restrictions (which were wiping out opportunities as a result of the 2019 passage of AB 5), while protecting union staff positions.
She has mentored aspiring broadcast journalists for the Associated Press Television-Radio Association (APTRA) Academy, served as an Advisor for Silicon Beach @USC, and is a featured guest panelist and moderator at industry events.
A passionate sports fan, advocate for youth fitness and performing arts, she serves on the boards of the Hollywood YMCA and the Live the Dream Tour Foundation. She was honored in 2011 by the Los Angeles Junior Chamber of Commerce with the Spirit of the Games Award for her work on behalf of the historic LA Watts Summer Games, and continues to support more community service entities.